Following on from my post inspired by The Three Bears, this funny Russian animated series features my favourite new Bear. His co-star, Masha, is a little girl with an impish, fearless character and the perfect comedy partner to Bear's kindly patience. Watching each playful adventure is a very giggly experience with my six year old! I was so happy to see a unique Russian children's property showcased at the Brand Licensing Europe fair, all set to go global. These two characters are already huge stars in Eastern Europe with over 50 million free views online in 2012, with Masha and the Bear being the most popular cartoon on Russian YouTube.
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